The second chapter presents how to use the index system and the model to evaluate companies " brand competence . the third chapter studies how to do some elementary works to enhance brand competence . 第二部分介紹了如何利用品牌競爭力的評價指標體系和測算模型來評價企業(yè)品牌競爭力在競爭中的相對水平,以便為品牌競爭力的提升戰(zhàn)略提供指導。